Introducing DÁ Strategy
Determine and Act
begins with a single step.
LAO TZU 老子
We devise and adapt
We define and advise
We determine and act
What we do
DÁ is a strategy consulting studio focused on design & niche sectors, with core advisory activity in Branding Strategy, Events & Communication, Public Relations and Press Office.
DÁ expertise is in creating, developing, and maintaining the awareness and philosophy of the brand and to reach the positioning target for the brand in Asian and European markets.
Consolidated experience in relevant roles within top-class global brands and companies has enabled us to acquire international professional skills and wide networks, while our dual linguistic and cultural background provide a smooth path and a vital bridge between West and East, from Milan to Shanghai.
Who we are
Ying Huang
Born in China, raised in Milan. Graduate of Bocconi University in Economics with a fundamental mix culture of Eastern and Western.
After the first experience in strategic consulting company and fashion sector, her expertise in the design sector began with the high-end lighting brand Flos. Recognized for her strong performance at the headquarters of Flos, she was later assigned as the Managing Director of Chinese market for a long term of start up, expansion and consolidation of the local business.
Having knowledge and relationships with an extensive network of designers and architects, as well as a profound expert of managerial-strategic issues of brands in the design sector, she possesses a vital understanding of how to combine communication skills and commercial structure, supporting a brand’s business development, sustainable growth and maintenance of a consistent image in international markets.
Angela Hua
The person behind the spotlight.
With two decades of work experience in the design and luxury field of China, as the head of PR & marketing and communications for corporations such as SHANG XIA from Hermès group, designrepublic, and neri&hu, along with her skills in planning creative events, managing both traditional and social media, strong communication and networking with Chinese designers, architects, and Chinese celebrities and elite she has gained a unique experience in establishing and developing brands in the Chinese market.
After having lived and worked in Milan for over 10 years, a native Shanghainese becomes an almost Milanese. “A life of two cities” grants her the unmatched ability to navigate and interpret the philosophies of a brand and create a unique message that is skillfully integrated into the local cultures.
Get to know us through
our Professional Highlights
Elle Decoration & Natuzzi Design Talk
Milan Design Week 2025
– Venue scouting and recommendations
– Full event facilities coordination (catering, AV, technical support, etc.)
– On-site setup, decoration, and guest reception
– VIP invitation support
– Event photography & video production
– Comprehensive event management
Cassina Social Media Content
Milan Design Week 2025
– Content planning & objectives setting
– Creative concept and storyboard/ scriptwriting
– Pre-production organization
– On-site filming, including video host
– Post-production editing and delivery
Elle Decoration Special Feature Photo Shooting
Milan Design Week 2025
– On-site photo shooting and coordination
– Post-production editing and quality control
– Video interview translation review and fine-tuning
Jiang QiongEr & Roche Bobois BAMBOO MOOD Collection Global Launch
– VIP identification and invitation
– Media list proposal and onsite coordination
– Media Interviews management
Featured: Cocktail with guests among designers, architetects, media and design lover friends.
Elle Deco feature story photoshooting
FuoriSalone 2024
– Professionals search and selection
– Feature story briefing
– On-site supervision
– Post-production quality control
Featured: Shooting site and magazine cover.
Fornace Brioni at "CMF Trends LAB" theme exhibition
The 53rd China International Furniture Fair (Guangzhou) – 2024
Featured: Elle Deco Chief Editor Mi Yan presenting Fornace Brioni among new material trends, Topiaria vases, wall and floor covering material display.
Lorenzi Milano
DÁ Strategy, ongoing
– Market opportunities scouting & management
– Communication strategy、Chinese social media content creation & execution
Salone 2023
DÁ Strategy, April 2023
– VIP Asia clients booth visit and training
– VIP Asia clients exclusive dinner at Molteni Pavillion
– Live Streaming interview with Vincent Van Duysen
Featured: VIP with Roberto Ruspoli artistic photo booth setting, Vincent Van Duysen live broadcasting.
POLIdesign official authorized live streaming for Salone del Mobile
Editions 2022 to 2024
– Content planning and organization
– Guest speakers’ coordination
– Live Streaming moderator in Chinese, Italian and English
– Post Salone round table and panel discussion
DÁ strategy, 2022 – 2023
– Distribution network qualitative assessment
– China Marketing “plan and action” proposal
– Supervision of social media planning
– Content optimization and copy-writing check
– Dealers’ marketing overview and coordination
– Special marketing projects (Salone Live streaming, KOL management…)
– Events coordination and supervision
A table setting and a floral installation, crafted by the stylist Seven, shows how to translate Molteni & Co.’s elegance into a celebration of the Chinese New Year.
SHANG XIA
Hermès Group
Angela Hua, 2009 – 2011
– Brand awareness strategy, develop and implement communication strategies and campaigns
– Build and maintain relationships with targeted international and domestic media and influencers. Identify and manage press opportunities and build a brand messaging framework in order to drive the visibility of the brand and gain high-quality coverage
– Event Planning and Management
– Annual Communication budget and manage the workflow of the Communications team.
Flos S.p.A
Ying Huang, 2007 – 2013
– Site identification and design coordination
– Local team structure hiring and training
– Logistic platform and flow set up and optimization
– Distribution network expansion and consolidation
– Brand and store image supervision
– Marketing activities planning and budgeting
design republic
Angela Hua, 2006 – 2009
– Branding positioning and awareness buildup
– Design events organization & management
– International and local media relations. Deliver the brand’s message through various media to reach target audiences
– Filter international and domestic press interviews requires and drive coverage story in order to reach a achieve ideal press converge
– Responsible for In-house publication: Manifesto
– Managing public relations budgets
What They Say About Us
...
Lastly, I cannot but emphasise Ying's seriousness, passion and deontological correctness, qualities that, together with the professionalism of her overall profile, make her a valuable asset in any organisation, of the most varied levels of complexity and cultural spheres.
Angela offered keen market insight and could rely on a useful range of personal networks in the design and media world which benefited our organization as we helped key partners such as Moooi, Tom Dixon, and many others to enter the China design market and build a firm foundation for their business growth.
Design
is always
an education.
Enzo Mari
Caring, learning and enjoying “getting our hands dirty” rules our daily life, professionally and otherwise.
We love culture exchange and mixing, we believe in growing and glowing together.
Thus, we support pro-bono MIX Cultural Association (www.mixitaly.org), dedicated to help younger generations to open their minds and hearts through cultural and linguistic cross-fertilization.
Let’s start the journey!
DÁ takes care
of every single step
in your strategy
to new horizons,
from the beginning
of the trip
to destination.
Perhaps the Torino bull at the Galleria of Vittorio Emanuele II in Milan does bring good luck, as the legends say, and driving people to return once again. After exploring many cities in Europe, I decided to settle in Milan as my second home.
Milan, like Shanghai, is the largest commercial city in Italy, attracting Italians from different regions who come here to achieve good opportunities for work and living.
“In Milan, Brera is reminiscent of Shanghai’s Xintiandi, Piazza Duomo is akin to People’s Square, Via Montenapoleone resembles Nanjing West Road…” I enjoy introducing my second hometown in this lively and humorous way to my friends who visit here.
Milan, like Shanghai, is a dynamic city with its distinctive culture, fashion, design, and booming economy, is the city I like the most!
Featured: Angela with Aladin and Sherazade doors @glasitalia
Angela
@angelahyf
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#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment #DesignEvent #Salonedelmobile #GalleriaVittorioEmanuele #Brera #Xintiandi #PiazzaDuomo #PeoplesSquare #ViaMontenapoleone #NanjingWestRoad #ViaTorino #glasitalia
Shanghai was the dream metropole when I was a kid.
Shanghai became the city I mention to friends since I moved in Italy, explaining where I am from.
It is the place I visited on many occasions, for business and for personal trip back to China.
Above all, Shanghai is a beating heart.
Alive and warm, full of modern and traditional contrast.
Shanghai reveals its spirit in Sciangai: foldable, extendible, functional, colorful, playful… Adorable.
Featured: Ying with Sciangai hanger @zanotta_spa
Ying
@vagabondying
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#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment #DesignEvent #Zanotta #Salonedelmobile
It’s been an unforgettable year of ideas seeding.
When two friends start to work on a common project from scratch, there is a new layer unfolding in the friendship.
Delicate and unpredictable.
We took care of this process.
Most of the time we had similar vision, sometimes we discussed fervently.
In every single moment we encouraged and supported each other.
Featured: Molteni&C Salone 2023
DÁ Strategy took care of
Asia VIP clients’ booth guided tour
Asia VIP headquarter visit & gala dinner
Ying & Angela
#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment #DesignEvent #Molteni&C #Salonedelmobile #VincentVanDuysen
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Milano Shanghai
#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors
#Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment
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YING HUANG
#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment
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ANGELA HUA
#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment
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MANIFESTO
Define and advise
#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment
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MANIFESTO
Devise and Adapt
#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment
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MANIFESTO
Determine and Act
#DAstrategy #DetermineandAct #Branding #Communication #BusinessStrategy #DesignProjectManagement #Design #NicheSectors #Milan #Shanghai #PassionAndProfessionalism #Italian #Chinese #BrandAwareness #BrandPhilosophy #ManagerialStrategicIssues #BusinessDevelopment
